"When I walked into the market reserve second Saturday, I was
just 'browsing.' But... their MWR was in full view. Because,... I
could aroma the 'hot fresh baked bread' in the store
department. They essential have arranged to go around that
aroma all complete the stash. Yep... I knew at that moment, their
MWR.

What is MWR?... MWR system Most Wanted Response.

Copy Writers say MWR's the protrusive prickle for their
headlines, articles and gross revenue culture.

That 'fresh hot baked goods aroma' was same a bad head... It
got my Attention... It created Interest, and I Desired to buy
several loaves. And... It created Action, because I headed
for the work department.

Forget reproductive structure and vegetables. I hot whichever of that 'fresh hot
baked bread'.

First the MWR, after the headline to mechanical device the readers
attention, kindle and enthuse them to continue language
down the web page, ezine, or nonfictional prose. Everything from the
headline, premiere paragraph, sub headlines, chastisement , and
every sound should lead toward your Most Wanted
Response.

MWR may be credible your scholarly person the advantage of
subscribing to your ezine, clicking a intertwine for an ecourse,
reading an article, sending an email, or purchase your
info-product.

Browsing at the grocery store, emphatic ideals and
ideas that Copy Writers talk give or take a few and use. That hot crisp
bread got my Attention the twinkling I walked into the storeroom. A
great heading.

I became Interested in buying hot fresh baked goods. .. No!... I
wasn't just Interested, they had created the Desire for hot
fresh staff of life. And I was taking Action as I orientated for the
bakery to get every loaves in the past they sold out. That was
the bakery's MWR in doings... It worked!

And... It was the old standby of Copy Writers front conclude on
the Most Wanted Response and next use 'AIDA'. We've all
heard this term and have proved to use it in our religious text.
Know your MWR, next generate Attention, Interest, Desire that
causes Action.

Now all time I sit hair to construct anything, I'll recollect
'Most Wanted Response' and 'AIDA' Attention, Interest,
Desire, Action. Then do my leaders to accomplish my Most
Wanted Response.

If you've read this far... I've capable my MWR... to get
you to read this nonfiction apt to the outstandingly end.

copyright (c) Bill Parks 2003

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